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Ruby Rose Flower Studio is a team of qualified, experienced florists who  have created a new exciting way to send flowers. Our goal is to completely change the way flowers are sent and received here in beautiful New Zealand, providing a better alternative to the traditional ‘big guys’ in the floristry business.

The Ruby Rose Flower Studio ‘Concept’

How are we different?

Designer arrangements by qualified/experienced florists

We are a team of qualified florists who know what we are doing, meaning the flowers will be arranged in such a way which that they will still look amazing once you take them out of the packaging. They will arrive fresh due to our knowledge of flowers and ability to wet wrap effectively. We pride ourselves on our minimal and sophisticated packaging and branding, making the flowers the star of the show- there is definitely no bright cellophane around here!

Environmentally aware

Most people don’t know that the floral industry is full of waste, traditionally florists have to stock up on large varieties of flowers to account for the huge range of arrangements they have available for order This means stock sits and isn’t the freshest when you receive it or ends up in the bin instead of being enjoyed. This isn’t good for anybody including the environment. By having just three weekly arrangements we are working hard towards ending this wastage, we sit at about 2% wastage compared to an industry that sits around 30-40% wastage.  Here at Ruby Rose Flower Studio we love this gorgeous planet and are committed to doing our part to be sustainable and environmentally aware.

Simple, fast and effective ordering

We have spent a lot of time getting our website right making it easy to use! It was made by a New Zealand owned and operated company and hosted completely in New Zealand, so we can guarantee the safety of your transactions. We know that you don’t want to spend hours looking through hundreds of options so we have kept it simple and stream line with our two gorgeous daily arrangements loaded onto our home page.


Affordable prices- without the compromising

We are a studio based florist meaning we have less over heads, this combined with buying directly from the flower markets and growers we can still achieve affordable prices without compromising on style or quality. We want people to enjoy beautiful, fresh flowers designed with love and care doing the unthinkable high end quality with a smaller price tag!!

 Simple with extras-

Yes we have the moto less is more but we still wanted to give our customers some options that’s why we decided to go with two daily arrangements packaged two different ways with two different price tags

We have also hand pick some awesome gift ranges that complement our flowers to a T. They are modern, simple and established quality brands.


Chloe (Founder)

Hi Everyone,

My name is Chloe, founder of Ruby Rose flower Studio. I love the outdoors, getting my toes in the sand, swimming in the ocean and picking wildflowers! I have spent most of my working life teaching children art, drawing from nature for most of my inspiration. I have always had a love of flowers and last year I dove head first into training, immersing myself in the industry and learning everything I could about flowers, swapping a paint brush for a bouquet. I quickly saw a gap in the market for a no fuss, affordable and beautiful flower service, this is where the concept for Ruby Rose came to light. I wanted to make sending flowers an easy experience and give other people the same joy I got from having flowers around me. I would often see flowers with brightly coloured cellophane filled with a jumble of colours and sparkles drawing away from the flowers. I wanted flowers to be the star of the show, so a clean, modern ascetic was very important to me when thinking about how the flowers would be packaged. Ruby Rose is my baby and is stylish, simple and consists of beautifully arranged fresh flowers, I hope you enjoy it as much as I do!


Erin (Head Florist)

Hello Everyone,

My name is Erin, I love the outdoors and I live for anything floral!

I have always been fond of flowers, their natural beauty and the story that each bloom can tell and it was only whilst studying a Sport & Health Degree that I discovered this true passion. I enjoy the simplistic beauty that flowers have and love creating clean but beautiful designs which express me and my style.

After living in Australia for three years, I moved home at the beginning of 2014 to pursue this passion. Since moving home, I have been blessed with a fantastic position at a reputable florist shop in Ponsonby, and now the opportunity for me to progress further has arisen, which I am taking on with great excitement and anticipation.

I am looking forward to creating something beautiful for you, your family and your friends to enjoy!

“After women, flowers are the most divine creation” – Christian Dior.

Ruby Rose Flower Studio © 20181/317 Parnell Rd, Parnell, Auckland 1052 Website Design: